Vodafone

Vodafone

Vodafone

Roaming

Roaming

Roaming

My role

My role

My role

UX Designer - Research, Interaction Design, Visual Design, Prototyping

Timeline & Status

Timeline & Status

Timeline & Status

8 months

Overview

The existing design of the IRR (Internal Rate of Return) feature was causing confusion among users, who struggled to understand their yearly income.

I took ownership of the redesign project, ensuring a user-centric approach. Our goal was to create a clear and intuitive interface that allowed users to easily view and compare their income against other parameters such as inflation and foreign currency. This redesign improved user experience by making financial data more accessible and comprehensible.

A CX project, which is adressed to “Mag 6”, showing the total savings obtained by the advantages of being a Vodafone customer.

A CX project, which is adressed to “Mag 6”, showing the total savings obtained by the advantages of being a Vodafone customer.

A CX project, which is adressed to “Mag 6”, showing the total savings obtained by the advantages of being a Vodafone customer.

Making customers feel more valued is at the heart of EBQ.

Making customers feel more valued is at the heart of EBQ.

Making customers feel more valued is at the heart of EBQ.

A step into a world of privilege:

Higher awareness of Vodafone benefits and increased customer loyalty

A step into a world of privilege:

Higher awareness of Vodafone benefits and increased customer loyalty

A step into a world of privilege:

Higher awareness of Vodafone benefits and increased customer loyalty

Old design before redesign

No comparison, no details

Process

Process

Process

To quickly understand the product and its intricacies, I participated in a series of rapid, intensive workshops organized by the client. These workshops provided essential insights and enabled us to proceed efficiently with the redesign project. Client undesrtanding the product benchmark

Challenges

Challenges

Challenges

To quickly understand the product and its intricacies, I participated in a series of rapid, intensive workshops organized by the client. These workshops provided essential insights and enabled us to proceed efficiently with the redesign project. Client undesrtanding the product benchmark

What users think?

What users think?

What users think?

We made a user research with 8 users. 3 different prottoype to understand their reaction to the low, equal and higher income.

Prototype

No comparison, no details

Scenarios

We made a user research with 8 users. 3 different prottoype to understand their reaction to the low, equal and higher income.

Higher

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Equal

Learn how Framer can optimize your site for search engines.

Lower

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Research Insights & Solutions

Research Insights & Solutions

Research Insights & Solutions

We made a user research with 8 users. 3 different prottoype to understand their reaction to the low, equal and higher income.

#1 user cannot follow total

We made a user research with 8 users. 3 different prottoype to understand their reaction to the low, equal and higher income.

%90 of users

#2 user cannot read line graphs

We made a user research with 8 users. 3 different prottoype to understand their reaction to the low, equal and higher income.

Impact

We made a user research with 8 users. 3 different prottoype to understand their reaction to the low, equal and higher income.

Let’s Collaborate

©

Merve Kılıç

2024

Let’s
Collaborate

©

Merve Kılıç

2024

Let’s
Collaborate

©

Merve Kılıç

2024